Overdosing on nothing

I'm just seeing this now, but I love it:

AT 10.23 am on 30 January, more than 300 activists in the UK, Canada, Australia and the US will take part in a mass homeopathic "overdose". Sceptics will publicly swallow an entire bottle of homeopathic pills to demonstrate to the public that homeopathic remedies, the product of a scientifically unfounded 18th-century ritual, are simply sugar pills.

Remarkably, the placebo effect didn't kill anyone.